Release Management System

Release Management System

Client – Ministry of Information & Broadcasting (Govt. of Pakistan)

We are contracted by Press Information Department, Ministry of Information & Broadcasting, Government of Pakistan to develop web-based centralized release management system to streamline and channelize government sponsored media releases and advertisements.

Govt of Pakistan publish hundreds of advertisements in daily newspapers all across the country. The task is coordinated by Press Information Department which has regional offices in Lahore, Hyderabad, Karachi, Quetta and Peshawar. The PID has nearly 800 ministries and government departments on board and have listed hundred of advertising agencies which further link up with more than 2000 newspapers in Pakistan.

PID has reached to a point where day to day advertisement management is beyond the scope of manual coordination and reporting. Crysbit Technologies has been awarded a contract to develop a centralized release management system to connect the regional office and advertising agencies to be able to smoothly perform their day to day activities in most efficient and coordinated manner.